I am so excited to share with you these images taken from the A/W12 collection "Love Is..." from one of my all time favourite kids brand Soft Gallery. And the exclusive interview with owners Barbara Hivdt and Tine Holt who founded the brand in 2007.
1-
When did you start Soft Gallery and why?
We started up about 5
years ago with no specific knowledge or actual interest in kids fashion, it all
occurred from a mutual interest in art and the idea of how we could implement
that into something different.
At that time we found
that there was a great opportunity in the kids fashion market to create
something unique and new that was not seen before and we felt a great desire to
create something which was more than just a piece of clothing. We wanted to
pass on a small piece of art to the youngest and make them feel special by
wearing it.'
We are representing and collaborating with local and
international artists. For every season we present new artist work in our
collections.
2-
Where do you get your inspiration from?
T: some of my favorite sources range from art, books, music and magazines
to the colors of nature.... Just about anything can be interpreted into designs, if you just look with
"the right kind of eye", and intuition....
B: For me its about keeping my senses open at all
time. I'm always observing and getting inspired, sometime at unexpected moments
and sometime by searching for it... I love travelling and meeting people....it
fills me up with lots of great new thoughts and ideas....
...But surely for both of us, the inspiration that
comes from finding and collaborating with different amazing artists, is a huge
thrill.
3-
How would you define good style for kids?
T: When a child look
and feel comfortable and special.
B: Good style is when its not forced. I like when a
child has personality even if it means standing out from the crowd. When it
comes to my own kids I like when its kept fairly simple, elegant but low key.
4-
Do you have a favourite season to design for?
T: I enjoy a lot the Spring/Summer
season. Its playful and sweet....
B: I somehow prefer
Autumn/Winter, for its warm and subtle colors and its many layers and heavier
textures...
5-
What is a special day in your life?
T: An afternoon in
the Autumn forest collecting chestnuts with the kids,,
B: B:
At this time of year....the other day my kids and I spent the whole
day picking apples from our trees in the garden and making apple pies
that will last the year out.
Thank you so much Barbara and Tine for taking the time to answer these questions!!!
www.softgallery.dk
www.softgallery.dk
