... Soft Gallery was founded in Denmark by designer Tine Holt Moller and photographer/designer Barbara Hvidt, they launched their first kid collection in 2008... I was completely drawn to this campaign, I love the muted colours and the moody lighting of the shoot ... Their objective is to create clothing for children who are not afraid to stand out from the crowd. Each seasons Soft Gallery commissions artists from around the world to create artwork which is incorporated in their unique collection...
